This is the Relationship Between SEO and Content Marketing in 2017

It seems like we’re at the peak of the digital era. Recently, digital business and marketing trends have swiftly evolved. 15 years ago, you could build a website in a week, stuff it with simple keywords like “sneakers,” throw some ads up pointing to existing websites, and create an instantaneous residual salary; this isn’t exactly the case anymore where SEO, content marketing, and advertising are concerned.

Today, you can build a website in a day (with some content management systems). 

Today, you must focus on much more than keywords to make search engines notice you. 

Today, consumers use Ad Blockers, so you need to be cautious with any online advertising. 

In a Nutshell, What are the Trends in SEO and Content Marketing?

If you’re reading this, you probably already know a bit about search engine optimization (SEO) and content marketing. Yet, you may or may not know what’s happening in these worlds. If not, don’t be ashamed — these systems are still unfolding new subsystems while most people still consider them “emerging.” Here’s what’s going on.

Value and Relevance are More Influential to SEO than Keywords

Throughout my career, I’ve spent thousands on search engine education. I didn’t just stop after the first course, either. Why? Google and other search engines update their algorithms often, so, by the time you think you have SEO mastered, there is a new upgrade that is likely going to decrease traffic to your website. Unless, of course, you know the secret.

Value and Relevance are More Important to SEO Than Keywords via @notispress

While making an effort to rank for specific search terms and keywords isn’t a completely dead practice, there is one way to ensure that your content is excellent: provide value to your audience and be relevant and timely. If you do this, you can’t go wrong.

More shares lead to more traffic and organic backlink building. A high number of top-quality backlinks signal to search engines that your page is worth ranking. So, keywords aren’t as critical as they used to be.

There’s Much More to Content Marketing Than Writing Articles

When people think of content, the first thing that comes to mind is usually a blogger sitting around writing articles all day. In an article I wrote for Visual Contenting, I laid out the content marketing myths that I most often hear. Here’s a summary:

  • Search engine strategy should line up with product/ service offering.
  • Content marketing is cheap.
  • Companies should outsource content creation to save money.
  • Web design isn’t as important as content quality.

The truth is that your SEO efforts should line up with your customers’ pain points, NOT your products and services. Content marketing, though it has a higher ROI than traditional marketing, costs money. When you outsource this type of work, you should find an expert in the niche you’re writing about rather than go with the cheapest bid. Your web design plays a deciding role in the success of your campaigns. This is a complex industry.

So, How do SEO and Content Marketing Relate to Each other Today?

You publish content and search engines read it, right? Well, yes and no. It’s not exactly that easy anymore. There are so many factors at play today – they seem to complicate the issue. Yet, it may be much simpler than you think.

Imagine that you’re making a pie. You remember most of your grandmother’s recipe. But what was her secret ingredient? Of course, in the past, you would have called your mother or grandmother, and you still might, but if she doesn’t answer, what do you do? You turn to Google, and you can’t just search for “apple pie.” You know that you have to be more specific if you’re ever going to find what you’re looking for.

You might look up “What are some rare ingredients you might add to apple pie?” That’s how most people look for everything. Google is almost like a friend that we go to with our most pressing questions. The most common question people in Idaho asked Google last year was, “Is Ted Cruz the Zodiac Killer?” This isn’t a joke.

What Does This Mean for Your Content Marketing Strategy?

So, when creating your content, you need to realize that search engines are only going to become more intelligent, so you need to use human language when writing online. Unless you’re BuzzFeed, don’t worry about ranking for trending search terms.

What's Trending on Google? Don't Worry About it! via @notispress

Yes, it’s great to know what’s trending, and you should seek strategic ways to meet your readers where they are today. But, the chances of ranking for the most searched term shrink more and more all the time.

This is How to Use Trends to Your Advantage

Today, search terms related to the Home Run Derby are trending. So, you know what’s hot. You can get creative with this. Offer your readers something they’ve never read before. Giancarlo Stanton is breaking records at the competition, and his fans might want to know, for example, how old he was when he started playing baseball or if he has any children.

If it’s somehow related to your brand, on a day like today, you might want to publish an article titled, “You’ll never believe how old Giancarlo Stanton was when he started playing baseball!” This could definitely get people’s attention.

Piggyback on trends rather than trying to write the same thing all the journalists are already covering. When you can wow people with something original, you’re more likely to stand out from the crowd and attract high-volume traffic to your site.


When it comes to search engines, there are so many factors to your ranking success that keywords are moving to the wayside. As consumer paradigms shift, your content marketing must evolve. Now, more than ever, you need to focus on providing meaning and purpose with all your promotional efforts.

For more articles like this, Follow @notispress on Twitter and subscribe to our newsletter.

This is How to Create Expert Guest Posts for Authority Blogs

Writing Expert Guest Posts for Authority Blogs via @notispress

As a top rated freelance content marketing writer, I’ve worked with leaders in eCommerce and SaaS to learn what it takes for guest blog posts to find permanent homes in the most elite websites and blogs.

Blogging on authority websites is one of the most effective modern backlink and authority building tactics. Here, you will learn how to create guest posts that even the most scrutinizing editors will want to publish.

All Great Blog Posts Start With This

If an editor is still reading, after making it through the introduction of your guest post pitch, it’s time to wow them with an engaging headline that showcases your expertise.

An Engaging Headline Includes the Following Elements:

  • A topic relevant to the blog’s target reader.
  • It hasn’t been written before on this blog.
  • Your authority on the topic can be easily proven.
  • It’s clickable.
  • The word-length matches the rest of the blog.

So, the first action you need to take, when pitching a topic, is to get to know the target audience. Who reads these blog posts? Find out the readers’ most common pain points and determine whether you know how to solve their problems. Industry-specific forums are a great place to discover commonly-asked questions. From there, write a list of working topics.

HubSpot’s blog topic generator is an excellent tool for ideas.

Hubspot Blog Topic Idea Generator

Next, do a search on the site for existing posts that might already cover these subjects. If an idea has already been written, scratch it off your list. If you end up with at least one idea, hold onto it. You’re nearly ready.

Then, decide how easily you can prove that you have knowledge about the subject you want to write about. If you’re writing about social media, and someone can check out your Facebook page, will the numbers prove that you know what you’re talking about? Remember to include relevant links in your pitch that highlight your experience.

Finally, edit your headline so that it’s clickable and in alignment with the other blog titles on the site. Some blogs only capitalize the first word in their titles, and others capitalize them all. Paying attention to these details will pay off.

When re-working my titles, I like to use CoSchedule’s Headline Analyzer.

CoSchedule Headline Analyzer

This tool grades your working topics and helps you write perfect headlines. I require that all of my writing assistants use this tool. At first, some of the more novice writers had difficulty getting into the “green zone,” but there are links within the tool that point users to helpful tips for making headline text more engaging. Eventually, everyone on my team learned to write outstanding headlines with ease, and I didn’t have to spend time training anyone.

The Secrets of Writing Brilliant Body Text

Only after the editor gives you the go-ahead to write a post for them, should you write a draft within their parameters. Oftentimes, you will be asked to make changes to the working topic, approach the subject from a certain angle, or write within a specific word count. All of this will be revealed during the negotiation process. Once you’re ready, follow these tims to create guest posts that authorities will enthusiastically publish.

This is Everything You Need to Know About Subheadings

Not all blogs are the same, and sub-headings do not have a one-size-fits all approach. This is how to determine which type of subheading to use, and how to optimize your word-use for readability.

Which Heading Types Should You Implement?

Some blogs use a few H3 headings to separate body content, and some use everything from H2 through H5 to break text apart. Here’s how to find out which type of sub-headings to use in your post.

  1. Go to an existing post on your target blog.
  2. Highlight a sub-heading.
  3. Right-click on the highlighted text and choose “Inspect” from the drop-down menu.
  4. Check the table that appears on the right side of the screen to see which sub-heading is used.

Inspect Element for any blog Subheading

The highlighted code should show a variation of, “<hX>With the Headline Sandwiched Here</hX>,” signaling the heading type used. Employ the inspect tool to learn the style of posts and ensure that your sub-headings are ready-formatted for your editor.

Sometimes, knowing the heading type won’t be necessary – when the blog editor is in charge of formatting. The reason I format my own posts is that it makes a blogger’s job much easier and saves time. We’re working in a fast-paced field, and anything that increases productivity is appreciated.

How to Optimize Your Subheadings for Readability

People don’t necessarily read online content – they scan. As readers scroll through your post, they look to the subheadings to decide whether or not to read more. From a psychological perspective, your subheadings should leave page visitors with a reason to keep reading.

You can accomplish this by leaving a question unanswered. Each subheading should let the reader know what is to follow without including the explanation. Learn to craft subheadings that entice readers to explore what lies beneath.

What is the Significance of Bulleted & Numbered Lists?

From a readability perspective, bulleted and numbered lists are critical to modern blog posts. Yoast SEO plugin grades posts and pages as having low readability when no lists are included in the body text. However, some blogs don’t use them.

The only time you should leave lists out of your posts is when you’ve pitched to a site that doesn’t use them. Even then, at your own discretion, consider adding at least one bulleted or numbered list; longer posts should include more.

Expert bloggers Leverage This Hidden Tactic

Some bloggers seem to be born with an innate gift of supernatural wordsmithing. In some cases, that may actually be the case. Most of the time, though, it isn’t. Here’s what your favorite bloggers know that you don’t: Hiring an editor is worth the investment.  

No editing checklist can replace the expertise that someone gains editing blog posts every day. There is a reason that editors often remove up to ¼ of the words in a book or article – much of what you write isn’t necessary. An editor knows what to remove.

When you can’t hire an editor, remember these facts.

  • Your language tense (past, present, future) should flow.
  • Wordy sentences can undoubtedly be improved.
  • Commas matter.
  • Each word counts.
  • These words are boring: important, every, big, small, almost, stuff, things, got.

Effective Link-Building Methods for Your Guest Posts

One of the main reasons to post on authority blogs is to build your brand. The scope of brand-building online includes backlinks to your website. In many cases, you will be limited to one text link to your website’s homepage in your author bio. In the cases that you’re not, here’s how you can generate referral traffic and build SEO for your content.

How to Avoid Spam Links

If you’re writing an article just to link to one of your pages, it will be obvious. The content you share should be helpful and relevant. Otherwise, you’re just spamming readers. Most authority sites that allow guest posts specifically ask writers to avoid spam links. This means that you shouldn’t include blatant links to your own content or that of your organization unless it’s outrageously helpful.

These are scenarios when it’s acceptable to link to your own content:

  • You’ve conducted an internal study, and sharing your research findings would help readers.
  • You link to a related article to emphasize a point.
  • The site on which you’re writing for has specifically expressed permission for your to include a link to your own content.

Even if you follow these guidelines, there is a chance that the editor will ask you to remove your link(s). Be prepared to do so.

How to Anchor Your Text Links

Anchor text is the visible part of a hyperlink.

Anchor Text is the Visible Part of a Hyperlink

For SEO, anchor text to any URL should be relevant to the linked-to content. Using terms like “click here” and “source” as anchor text isn’t as efficient as using a relevant phrase. Let me give you an example.

Imagine that you’ve written an article about raw feeding for dogs on your own blog. You then decide to write an article for an authority pet blog about crucial exercise and nutrition for pets. If you want to include a link to your article in the guest post, it’s best to use a variant of the words “raw feeding” or “raw dog food” as your anchor text. This let’s search engines know which search terms your article relates to.

Apply the same instructions for internal links to other pages on the blog you’re writing for.

Always Conclude With This Formula

Blog posts should include a call to action (CTA). Writing CTAs for someone else’s blog is different from writing for your own – you don’t just automatically know what action the blogger wants viewers to take next. So, you need to find out.

If you remember to, ask the blog editor what CTA you should include at the end of your post. When that isn’t possible, or you forget, examine the blog. What CTAs are other writers using? Is there a subscription or download form on the sidebar or a comments section or share buttons below the blog posts? What lead generation tools is the blogger using?

Use the insights gained to craft an actionable, helpful CTA for the blogger.

What other writing strategies have you used to get your articles featured on authority blogs? Tell us about it in the comments.

What is Article Spinning and Should You Try it?

What is Article Spinning and Should You Try it? via @notispress

You’ve heard of article spinning, and you want to know if it’s right for you. Take some time to find out why you shouldn’t spin content the old way and what you should do instead. Here’s everything you need to know about article spinning.

What is Article Spinning?

You have heard of article spinning, and want to know if there’s an easy way to use it to generate more website traffic. There are so many offers online to have articles spun for $1. When it sounds too good to be true, it probably is. This is not to say that you can not ever recycle old content, but you need to be mindful.

Aside from the negative effects of duplication on SEO, there is the authority factor. If you publish several pieces of content with the same topic, your regular readers will not find value in them – especially when they’re published close to the same time.

Can You Get Away With Spinning?

There is a way to make spinning work, without major damage to your online presence. First, let’s take a look at how spinning traditionally works.

Original Paragraph

John had a severe migraine. He spent days home in bed. Finally, he found a headache medication that actually works. Since then, he’s been able to enjoy his family and his job.

Traditional Spun Paragraph

John suffered from a serious headache. He spent a week doing nothing but try to sleep. Eventually, he discovered a pain medicine that actually does what it’s supposed to. Now, he’s been able to savor his home life and his career.

This seems appealing because it allows us to easily create unlimited variations of a single piece of content after only doing the tedious research once. It’s enticing.

What’s Wrong With Traditional Spinning?

When you participate in spinning articles as shown above, you avoid plagiarism and your content will pass Copyscape. Even so, frankly, it is unoriginal and provides no newfound value to a reader. You want to create original, valuable content. Traditional spinning simply does not allow you to do so.

How to Spin Topics Without Destroying Your Image

The only “spinning” in which you can participate – without completely demolishing your brand image – requires more work than just swapping synonyms and rearranging sentences. You have to put in effort. Here are some examples of how to change your topics when you want to reuse content.

1. Original Topic

7 Ways to Sell More Shampoo to Your Salon Clients

1-A. Reusable Topic

What You Shouldn’t Say to Salon Clients When Trying to Sell Product

1-B. Reusable Topic

This is Why Your Salon Clients Aren’t Buying Haircare Products

2. Original Topic

This is How to Generate More, Targeted Website Traffic

2-A. Reusable Topic

7 Things You’re Doing to Divert Readers From Your Website

2-B. Reusable Topic

How to Tell if You’re Turning Website Visitors Away

Clearly, there are multiple ways to repurpose a topic. You do not simply want to publish the same article, written in different ways. Instead, you need to come at each piece from a new angle. If your original content was a “how to,” why not turn it into a “how not to?” Spinning the right way will keep your content original and give it an edge.


You may think you want to start spinning articles, and you may have even found intriguing software that boasts instant content for your blog. Don’t get too excited. Instead, learn to spin without saying the same thing over and over. Change your topics and explore them from a new perspective. Now, go find that dated piece of traffic generation gold, and explore it from a new perspective.

Subscribe to this blog to receive more helpful advice like this next time we publish it.

This is How to Build High-Quality Backlinks to Your Site in 2017

This is How to Create High Quality Backlinks to Your Site in 2017 via @notispress

If you’ve explored internet marketing at any length, you know that backlinks are key to a successful SEO campaign. Now that Google is updating search algorithms at a faster pace than ever before, there is more need for high quality links to your content. Should you hire a writer, create customized content yourself, pay a backlink building service to do the work for you, or use a free index tool? Here’s your answer.

Why do You Need Backlinks?

Quality links to your site let Google and other search engines know that your site is trustworthy, based on the fact that others have chosen to link to your content. A standalone site with no quality backlinks, even with engaging content, will not rank in search engines. More than any other factor, the amount of backlinks have the highest effect on page rank. Today, online content needs to be engaging, and there has to be proof of that engagement. Search engine algorithms are intelligent, and can easily determine what’s really going on.

First, Let’s Explore Free Index Tools

There are many sites on the internet that can add your URL to hundreds or even thousands of websites, ensuring that this will help Google to index your site faster. Tools like this tend to imply that SEO is like a voting game – the more sites linking in to your site, the better. This may be partially true.

To use a free index tool for back linking, all you have to do is enter the URL of your page and click “submit.” The tool does all of the work.

Screen Shot From via @notispress

This gives you more backlinks than you could create in a year after just a few minutes of waiting. Of course, you have to have patience while Google indexes the pages your site has been linked to, which can take awhile. The claim is usually that the pages used for these services are indexed every day.

So, should you use indexing tools? The only valuable purpose this would potentially serve is speeding up the index process for your site. Having 10,000 random backlinks will not help you rank for any of your target search terms, get your content in front of your ideal audience, or generate significant traffic.

Next, What is a Backlink Building Service?

Backlink building services ask for a fee in exchange for “high-quality links.” You can generally purchase a set amount of backlinks in tiered packages. Prices range from $4 up, depending on the provider.

Should You Use a Backlinking Service? via @notispress

Backlink building services offer blog post comments, permanent blog posts, and premium blog posts that include links to your desired URL. The only way to know, for sure, if a back-linking service will provide the links you need is to try one. Research well and read online reviews before you choose to purchase backlinks from anyone.

Then, How Will Customized Backlink Building Affect Your Website’s PR?

Customized content is different from backlink building services in that you have complete control over strategy and implementation. You can either hire a content marketing professional or agency to help you generate a plan or create one yourself.

How Will Customized Back-Linking Affect Your Website's PR? via @notispress

If you customize a plan and execute it yourself, you can research, implement, and analyze everything you need to rank your pages in search results. Make sure to measure the results each time you utilize a new strategy.

How Many Backlinks are Needed to Rank First in Google Searches?

Some will tell you to create 10 high-quality backlinks, and others 50. Who is correct? The true answer is neither – the amount of backlinks needed to rank first in a Google search depends on the search term, the rank of your other pages, and more.

One anonymous, high-profile client recently requested 30 high quality backlinks to one of their pages. You might read somewhere that less are needed. Like all other aspects of content marketing, you will have to analyze your own internal data to know for sure.

Where Should You Post Your Links for Optimal Impact?

When starting off on this journey of building your systemic web profile, understand that the best place to post backlinks is on sites that already have a high PR, and are relevant to your main topic or niche. If you sell socks and post a link to your site on a page about kittens, the impact is likely to be low. However, if you can get backlinks into articles on and HuffPost, that’s another story. Guest blogging and article writing are going to have a profound impact on your PR, if done right.

How to Use a Backlink in a Piece of Content

Before diving into the best way to create a backlink, let’s look at some less effective methods. Note that search engines are intelligent, constantly evolving, and read links in human language. The text included in your link is an important ranking factor. The three following links showcase various uses for the same statement and URL.

Examples of Nominal Ways to Create a Backlink:

  • How many backlinks do you need to rank in Google? Find out here.
  • How many backlinks do you need to rank in Google?

The above options for backlink creation signal that the topic is “here” or “backlinks.” Though the second may seem relevant, the odds of ranking for it are extremely low. Without any research whatsoever, it’s certain that you will have too much competition if you try to rank for this term. So, try something else instead.

This is the Best Way to Create a Backlink:

With this option, your topic, in the eyes of search engines is, “how many backlinks do you need to rank in Google?” The above link is relevant, uses human language, and is more likely to increase your rank.

What Role do Social Media Links Play in Page Rank?

If you run a backlink search for your pages, you may find that many of your links are from social media sites. Similar algorithms are used on backlink checker tools and search engines. This means that, hypothetically, social media shares count as backlinks.

Why Are My Backlinks On Social Media Pages via @notispress

However, Matt Cutts, the former head of the web spam team at Google, warns that social media links are not factored into page rank. This is because it is impossible to crawl a large portion of the social web – many social pages are private – they’re not indexed. If Google were to factor in social shares when ranking a page, the results would remain unbalanced.

Note: Despite the fact that millions of social shares won’t guarantee a first page listing on Google, you do not want to factor social media out of your SEO strategy; page visits generated from social media shares will still increase your perceived authority in the eyes of search engines.

The 13 Best Strategies for Building Backlinks

You should now have a firm grasp on what is needed for backlink building. Use the following ideas to apply your newfound knowledge. Here is a current list of the best ways to build backlinks.

  1. Guest posting on blogs in your niche.
  2. Article writing for authority sites.
  3. Submitting press releases.
  4. Evangelist attraction – natural links.
  5. Niche forum posting.
  6. Authority outreach.
  7. Directory submission.
  8. Q&A site interaction.
  9. Video uploading (YouTube and Vimeo).
  10. SlideShare presentations.
  11. Testimonials for external products & services.
  12. Dead link reclamation.
  13.  Online review websites.


There is more to backlink building than spamming blog comments with links to your pages. Use this guide to start building your systemic web profile. Subscribe to receive updates when we post more helpful content like this.

This is How to Create an SMM Strategy That Actually Converts

This is How to Create an SMM Strategy That Actually Converts via @notispress

You’re ready to launch your new SMM campaign, your social media accounts are set up, and you even have a great design plan for your posts. You may think you’re ready to launch, but stop right now. You still need to make a plan.

Why Planning is Crucial to Your Social Media Efforts

Anyone can jump on Twitter and start tweeting about their business. With some luck, anyone can gain followers, and even generate website traffic. But, if anyone could rock social media marketing, then everyone would be doing it. Planning is central to SMM success.

According to Hubspot, there are serious risks you face by not properly planning your social media efforts:

  • Lack of understanding from target audience
  • Sending the wrong message to followers and fans
  • Supporting the wrong interests, cultures, and regulations

What Can Go Wrong When You Don’t Properly Plan an SMM Campaign?

To raise awareness for two black men killed by white officers and start a healthy discussion amongst followers, Starbucks started a Twitter campaign with the hashtag #racetogether. This is what followed:

dae on Twitter

The arrival of Starbucks is typically a key indicator of gentrification in low-income communities. But, #RaceTogether

Most public tweets resulting from this campaign had a similar message – people were appalled and highly vocal about it. In order to optimize a campaign, plan far in advance and research what people are saying about your brand, both good and bad. In this case, it would have been simple to find out that Starbucks was a symbol of race gentrification in communities where this is a real problem, simply by monitoring previous social conversations.

The Basic Outline for Any Social Media Marketing Plan

Keep in mind, while planning, that every post you publish on social media is part of a larger campaign. Each campaign should have specific, measurable goals targeted to a specific audience. You can easily break SMM planning down into 6 steps, following Hootsuite’s advice:

  1. Set goals and objectives. The goals of any social media campaign should be measurable, and attainable (ex: 1,000 new followers or $4,000 in new customer sales within two weeks).
  2. Conduct a social media audit. Before you launch, conduct a social media audit within your analytics platform and double check all of your website’s sharing tools. This will give you valuable insights that may have otherwise gone overlooked.
  3. Create or optimize your social accounts. If you don’t have social accounts, now’s the time to create them. Make sure all of your accounts are pointing back to your main landing page for the current/ upcoming campaign.
  4. Get inspiration from others in your industry. Check out your competitors, industry leaders, fans, clients, customers, and haters for inspiration.
  5. Create a content calendar that includes your SMM plan. Once you have the first four steps out of the way, create your content calendar, which will show what you are going to share, and when you are going to share it. Make sure to prime viewers with related content between sharing posts that include your main offering.
  6. Test, evaluate, and adjust your plan. You need to actually write this into your plan, so you can see what’s working, what isn’t, and adjust accordingly. Do this periodically throughout the duration of your campaign to ensure that you meet your daily, weekly, and monthly goals.


In the race for the best social media campaigns, many people still believe they can rely on wit and organic traffic. But, planning an educated campaign – way in advance – is the key to social media marketing success. Follow the advice above for SMM that gets real results.

5 Ways to Write Converting Newsletters for Your Artist Website

How to Write Converting Email Newsletter for Your Artist Website via @notispress

Online newsletters are a great tool to market your art products and services to the masses. As with all online content creation, however, there is a right and wrong way. Regardless of the specifics of your art website newsletter, conversion is the ultimate purpose. You can have great content and a striking layout, but above all else, you need your readers to act upon what they’re reading.

Newsletters are unique because they are more engaging than just a web page or blog post. They can provide a wide range of interesting topics to relate to a broad range of readers, especially buyers. You can appeal to your viewers’ emotional side while engaging them with your artistic projects, services, and more. Here are some crucial tips to follow when creating your newsletter:

1. Write for Your Target Audience

It’s important to know who your target audience is. Who are you trying to reach and what will appeal to them? By knowing that information, you will be able to target your message to that particular group of people. There are many online resources that can help you find the best marketing strategy for targeting your online art audience. Here are some free marketing resources with information for newsletters:

  • MailChimp – This platform has lots of information for business interaction and marketing resources via email. You can download news and reports on their MailChimp Research page.
  • MarketingSherpa – This research institute offers practical case studies, research, and training for marketers by tracking what works. You can find free reports and paid training on their website.
  • SilverPop – SilverPop’s research can provide you with information regarding marketing, social, mobile, and campaign automation, behavioral marketing and email, email marketing, web forms, lead and contact storing and analytics and reporting. By simply sharing your email address with them, hundreds of their studies are accessible to you free of charge.

2. Have a Content Plan

Those who subscribe to your online art newsletter deserve to have great content to read. You need a plan as to exactly what you want to say to your readers. You should give a clear message to them, and be sure to have sufficient information in each email. While you need to stay focused on those marketing goals, you must never forget the human element.

Here are some questions you can ask each time you plan a newsletter:

  • Who are my target art buyers?
  • What do my subscribers expect from my newsletter?
  • How often would subscribers want to receive an email?
  • Where will I find the new content for the newsletters each time?
  • Do I have competitors, and if so, what do their newsletters look like?

Email marketing is very competitive, and you will need to compare yourself with the best artists in order to really get anywhere. Focusing on competing with campaigns you consider average will not likely help you reach substantial goals. Your standards should be extraordinarily high in order to compete. In fact, according to the 2015 Email Metrics Benchmark Study from SilverPop, “average is the new low” when it comes to marketing through emails.

3. Make Your Art Newsletter Scannable

If you’ve ever had to read a long and boring page online, you know how tedious it can be. People have a limited capacity for processing information, and therefore, it’s important that your art newsletter is laid out in short sections. In fact, it’s best to use less than 9 sections to maintain your audience’s interest. Also, if you use subtitles throughout, along with some bullet points and numbered-lists, people can skim and still read most of your newsletters.

4. Strategize Around Emotions

While it’s important to keep your newsletter readable, you have to consider the content’s feel. You have a particular mindset or attitude to pass on to your readers. Before you begin writing your newsletter, decide the tone you want to use. You can be warm and friendly, funny, direct, or serious and professional.

Again, consider your buyers: what do they need to hear from you? What would be most appealing to them? How can you reach them in the most effective manner?

5. Make Your Newsletter Mobile Responsive

As you create your art newsletter, make sure it is adaptable and easily viewable on all mobile devices. This may require eliminating some images or forms, but you will appeal to nearly 65% of readers who open their email from a smartphone.

In 2013, iPhone data was collected from Movable Ink’s Agile Email Marketing Platform between October 1st and December 31st. According to the U.S. Consumer Device Preference Report, instead of desktop computers and laptops, more people opened emails. It’s absolutely vital to have a website and newsletter that has a mobile responsive theme and content.


A newsletter for your artist website can be a profitable way to increase traffic to your site, engage your clients, and generate sales. If you take the time to appeal to the right audience – especially buyers – you will be rewarded with high engagement and conversions. Subscribe to receive more articles like this in your inbox.