What is Article Spinning and Should You Try it?

You’ve heard of article spinning, and you want to know if it’s right for you. Take some time to find out why you shouldn’t spin content the old way and what you should do instead. Here’s everything you need to know about article spinning.

What is Article Spinning?

You have heard of article spinning, and want to know if there’s an easy way to use it to generate more website traffic. There are so many offers online to have articles spun for $1. When it sounds too good to be true, it probably is. This is not to say that you can not ever recycle old content, but you need to be mindful.

Aside from the negative effects of duplication on SEO, there is the authority factor. If you publish several pieces of content with the same topic, your regular readers will not find value in them – especially when they’re published close to the same time.

Can You Get Away With Spinning?

There is a way to make spinning work, without major damage to your online presence. First, let’s take a look at how spinning traditionally works.

Original Paragraph

John had a severe migraine. He spent days home in bed. Finally, he found a headache medication that actually works. Since then, he’s been able to enjoy his family and his job.

Traditional Spun Paragraph

John suffered from a serious headache. He spent a week doing nothing but try to sleep. Eventually, he discovered a pain medicine that actually does what it’s supposed to. Now, he’s been able to savor his home life and his career.

This seems appealing because it allows us to easily create unlimited variations of a single piece of content after only doing the tedious research once. It’s enticing.

What’s Wrong With Traditional Spinning?

When you participate in spinning articles as shown above, you avoid plagiarism and your content will pass Copyscape. Even so, frankly, it is unoriginal and provides no newfound value to a reader. You want to create original, valuable content. Traditional spinning simply does not allow you to do so.

How to Spin Topics Without Destroying Your Image

The only “spinning” in which you can participate – without completely demolishing your brand image – requires more work than just swapping synonyms and rearranging sentences. You have to put in effort. Here are some examples of how to change your topics when you want to reuse content.

1. Original Topic

7 Ways to Sell More Shampoo to Your Salon Clients

1-A. Reusable Topic

What You Shouldn’t Say to Salon Clients When Trying to Sell Product

1-B. Reusable Topic

This is Why Your Salon Clients Aren’t Buying Haircare Products

2. Original Topic

This is How to Generate More, Targeted Website Traffic

2-A. Reusable Topic

7 Things You’re Doing to Divert Readers From Your Website

2-B. Reusable Topic

How to Tell if You’re Turning Website Visitors Away

Clearly, there are multiple ways to repurpose a topic. You do not simply want to publish the same article, written in different ways. Instead, you need to come at each piece from a new angle. If your original content was a “how to,” why not turn it into a “how not to?” Spinning the right way will keep your content original and give it an edge.


You may think you want to start spinning articles, and you may have even found intriguing software that boasts instant content for your blog. Don’t get too excited. Instead, learn to spin without saying the same thing over and over. Change your topics and explore them from a new perspective. Now, go find that dated piece of traffic generation gold, and explore it from a new perspective.

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About Ashley Kimler

Ashley is the founder of Notispress, an inbound digital marketing agency for creative professionals and non-profit organizations.

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